Original language | English |
---|---|
Pages (from-to) | 33-40 |
Number of pages | 8 |
Journal | International Journal of Bank Marketing |
Volume | 11 |
Issue number | 5 |
DOIs | |
Publication status | Published - 1 May 1993 |
ASJC Scopus subject areas
- Marketing
Yee Kwong Chan
Research output: Journal article publication › Journal article › Academic research › peer-review
Original language | English |
---|---|
Pages (from-to) | 33-40 |
Number of pages | 8 |
Journal | International Journal of Bank Marketing |
Volume | 11 |
Issue number | 5 |
DOIs | |
Publication status | Published - 1 May 1993 |