Backpackers’ perceived risks towards smartphone usage and risk reduction strategies: A mixed methods study

Frederick Dayour, Sangwon Park, Albert N. Kimbu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

40 Citations (Scopus)

Abstract

Backpackers’ travel ideology and experiences are increasingly being mediated by mobile phones (i.e. smartphones). This study explored their risk perceptions towards smartphone usage and consequent risk reduction strategies. Importantly, this paper proposes an integrated model of perceived risk combining technology and destination related risk factors. Employing a quantitative-dominant concurrent nested mixed methods approach, 567 surveys (Study A) and 15 in depth, semi-structured interviews (Study B) were conducted in Ghana. Evidently, backpackers’ perceived risk towards smartphone usage is a function of both information technology and destination related risks. Their risk concerns are inhibited by trust in smartphones, innovativeness and familiarity. Levels of trust had a significant positive impact on their intentions to reuse the device, as did their satisfaction levels with the device and travel. Backpackers used a mix of both cognitive and non-cognitive measures to manage their risk perceptions. The theoretical, practical and methodological contributions of the study are discussed.

Original languageEnglish
Pages (from-to)52-68
Number of pages17
JournalTourism Management
Volume72
DOIs
Publication statusPublished - Jun 2019

Keywords

  • Backpackers
  • Mixed methods
  • Perceived risk
  • Risk reduction
  • Smartphones

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

Cite this