Backpackers in Hong Kong–motivations, preferences and contribution to sustainable tourism

Lung Ching Nok, Wantanee Suntikul, Elizabeth Agyeiwaah, Denis Tolkach

Research output: Journal article publicationJournal articleAcademic researchpeer-review

18 Citations (Scopus)


This paper examines the backpacker market in Hong Kong, in terms of profile, motivation, preferences, and contribution to sustainable tourism development. The purpose is to provide an understanding of this market to help in marketing and promoting services and products that meet backpackers’ needs as part of expanding Hong Kong’s target market. Currently, Hong Kong relies on tourists from mainland China and recent reports reveal the issue of social conflicts between mainland tourists and Hong Kong residents. Based on a survey of backpackers in youth hostels and hiking trails in Hong Kong, this study revealed that backpackers are pushed by the search for new ideas and pulled by the uniquefood culture of Hong Kong, preferring to experience such a unique food culture in a traditional setting. Moreover, they are less likely to spend on international brands in Hong Kong as part of promoting sustainable tourism development.
Original languageEnglish
Pages (from-to)1058-1070
Number of pages13
JournalJournal of Travel and Tourism Marketing
Issue number8
Publication statusPublished - 13 Oct 2017


  • Backpacker
  • Hong Kong
  • motivation
  • preference
  • sustainable tourism

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

Cite this