Attributes of popular cultural attractions in Hong Kong

Robert Douglas McKercher, Pamela S.Y. Ho., Hilary du Cros

Research output: Journal article publicationJournal articleAcademic researchpeer-review

83 Citations (Scopus)


A supply-side study of cultural attractions was conducted in Hong Kong, using indepth interviews with managers and custodians of built assets having varying degrees of tourism appeal. The purpose of the study was to identify why some places are more popular than others. Five different attribute categories were identified: product, experiential, marketing, cultural, and leadership. The study concluded that factors relating to product, experience, and marketing are keys to popularity. In particular, large purpose-built facilities located in tourism nodes have the greatest chance of being popular. The study concludes that cultural places must function first and foremost as attractions to be popular.
Original languageEnglish
Pages (from-to)393-407
Number of pages15
JournalAnnals of Tourism Research
Issue number2
Publication statusPublished - 1 Apr 2004


  • Cultural tourism
  • Hong Kong
  • Urban tourism

ASJC Scopus subject areas

  • Development
  • Tourism, Leisure and Hospitality Management


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