Attributes of popular cultural attractions in Hong Kong

Robert Douglas McKercher; Pamela S.Y. Ho.; Hilary du Cros

doi:10.1016/j.annals.2003.12.008

Attributes of popular cultural attractions in Hong Kong

Robert Douglas McKercher, Pamela S.Y. Ho., Hilary du Cros

Research output: Journal article publication › Journal article › Academic research › peer-review

90 Citations (Scopus)

Abstract

A supply-side study of cultural attractions was conducted in Hong Kong, using indepth interviews with managers and custodians of built assets having varying degrees of tourism appeal. The purpose of the study was to identify why some places are more popular than others. Five different attribute categories were identified: product, experiential, marketing, cultural, and leadership. The study concluded that factors relating to product, experience, and marketing are keys to popularity. In particular, large purpose-built facilities located in tourism nodes have the greatest chance of being popular. The study concludes that cultural places must function first and foremost as attractions to be popular.

Original language	English
Pages (from-to)	393-407
Number of pages	15
Journal	Annals of Tourism Research
Volume	31
Issue number	2
DOIs	https://doi.org/10.1016/j.annals.2003.12.008
Publication status	Published - 1 Apr 2004

Keywords

Cultural tourism
Hong Kong
Urban tourism

ASJC Scopus subject areas

Development
Tourism, Leisure and Hospitality Management

More information

10.1016/j.annals.2003.12.008

Cite this

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AB - A supply-side study of cultural attractions was conducted in Hong Kong, using indepth interviews with managers and custodians of built assets having varying degrees of tourism appeal. The purpose of the study was to identify why some places are more popular than others. Five different attribute categories were identified: product, experiential, marketing, cultural, and leadership. The study concluded that factors relating to product, experience, and marketing are keys to popularity. In particular, large purpose-built facilities located in tourism nodes have the greatest chance of being popular. The study concludes that cultural places must function first and foremost as attractions to be popular.

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ER -

Attributes of popular cultural attractions in Hong Kong

Abstract

Keywords

ASJC Scopus subject areas

More information

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