Abstract
A research instrument was developed to identify attitudes of Korean college students towards quick-service, family-style, and fine dining restaurants. Of the 350 questionnaires distributed, 292 (83%) were returned and usable. Respondents had the most positive attitudes toward fine dining restaurants, followed by quick service and family-style restaurants. Family-style restaurants, however, were most frequently patronized by respondents for their regular meals. “Good taste” was found to be the determining factor in selecting a restaurant for regular meals among Korean college students. Implications for Korean restaurant operators, researchers, and restaurant operators in other countries were provided.
| Original language | English |
|---|---|
| Pages (from-to) | 65-85 |
| Number of pages | 21 |
| Journal | Journal of Restaurant & Foodservice Marketing |
| Volume | 2 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 1 Jan 1998 |
| Externally published | Yes |
ASJC Scopus subject areas
- Food Science