Attitude toward e-commerce and education : an empirical analysis

A. Gunasekaran, Wai Ting Ngai

Research output: Journal article publicationJournal articleAcademic researchpeer-review


With the popularity of the Internet, e-commerce has become increasingly appealing to society. In this paper, we study the use of the Internet by students and their attitudes toward e-commerce. Such a study will present a profile of how educated groups use the Internet and for what purposes. Also, this study aims to investigate to what extent students use the Internet for learning and e-commerce education. An empirical analysis with the help of data collected by means of a questionnaire filled in by students in Hong Kong is conducted. The results of the study can be generalized to an extent for the general public where differences in their perceptions do not exist due to their backgrounds and attitudes toward e-commerce and education. Finally, a framework has been presented to improve the application of the Internet and attitudes toward e-commerce and education.
Original languageEnglish
Pages (from-to)95-112
Number of pages18
JournalJournal of Electronic Commerce in Organizations
Issue number2
Publication statusPublished - 2004

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management
  • Computer Networks and Communications
  • Computer Science Applications

Cite this