| Original language | English |
|---|---|
| Pages (from-to) | 41-46 |
| Number of pages | 6 |
| Journal | Business Horizons |
| Volume | 42 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 1 Jan 1999 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
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