TY - BOOK
T1 - Association of aesthetic experiences with atmospheric management
AU - Law, Ka Ming
AU - Wong, Wing Yan
AU - Cheung, M.C.
PY - 2015
Y1 - 2015
N2 - Retailers often focus on the association among cognitive understanding, emotional response of the target customers and the design of visual merchandising elements in order to develop the right atmospheric strategy to create positive customer shopping experiences, but the impact of social and cultural values have not been considered. However, the sense of creativity of consumers, their aesthetic experiences and social values also influence their perception of the symbolic messages projected by displays and their degree of response towards the merchandise.
AB - Retailers often focus on the association among cognitive understanding, emotional response of the target customers and the design of visual merchandising elements in order to develop the right atmospheric strategy to create positive customer shopping experiences, but the impact of social and cultural values have not been considered. However, the sense of creativity of consumers, their aesthetic experiences and social values also influence their perception of the symbolic messages projected by displays and their degree of response towards the merchandise.
KW - Stores, Retail -- Social aspects
KW - Aesthetics -- Economic aspects
KW - Clothing trade -- China -- Hong Kong
M3 - Research book or monograph (as author)
BT - Association of aesthetic experiences with atmospheric management
ER -