Association meeting planners' loyalty to hotel chains

Karin Weber

Research output: Journal article publicationJournal articleAcademic researchpeer-review

18 Citations (Scopus)

Abstract

Many associations alternate the location of their annual convention. Hotel chains can have a significant advantage over independent hotels in that respect due to their network of properties across the country and the consequent potential for cross selling. This study explores the relationship between association meeting planners and hotel chains, with a particular focus on loyalty issues. It investigates meeting planners' reasons for being loyal to a specific hotel chain and their future intentions. Hotel practices, features, and benefits that planners regard as important in developing loyalty to a chain are identified. Performance ratings for these attributes are then established, and contrasted with importance ratings, highlighting opportunities for hotel chains to improve relations with loyal planners.
Original languageEnglish
Pages (from-to)259-275
Number of pages17
JournalInternational Journal of Hospitality Management
Volume20
Issue number3
DOIs
Publication statusPublished - 1 Sep 2001
Externally publishedYes

Keywords

  • Convention hotels
  • Loyalty
  • Meeting planners

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

Cite this