Assessing the visibility of hotels on smartphones : a case study of hotels in Hong Kong

D. Leung, H. Lee, L.H.N. Fong, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic research

Abstract

Although smartphones are gradually becoming the primary Internet access device for travellers to research and purchase hotel accommodations, the readiness of the hotel industry to the mobile consumerism era has not been fully examined. Using hotels in Hong Kong as a case study, this exploratory study assesses the visibility of hotels on smartphones by: (1) examining the visibility of all Hong Kong hotel websites on smartphones using different operating systems; and (2) examining the availability of smartphone apps developed by all Hong Kong hotels in different smartphone application stores. The empirical findings suggest that more than half of Hong Kong hotels have optimised their websites for iOS- and Android-operated smartphones. Nevertheless, only a handful of hotels developed smartphone apps for connecting with customers. The Chi Square test results demonstrate that star rating and brand affiliation are associated with the visibility of hotels on smartphones. Managerial implications are discussed.
Original languageEnglish
Title of host publicationInformation and Communication Technologies in Tourism 2014 : Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
PublisherSpringer
Pages841-854
Number of pages14
ISBN (Print)3319039725, 3319039733, 9783319039725, 9783319039732
DOIs
Publication statusPublished - 2013
EventInternational Conference on Information and Communication Technologies in Tourism -
Duration: 1 Jan 2013 → …

Conference

ConferenceInternational Conference on Information and Communication Technologies in Tourism
Period1/01/13 → …

Keywords

  • Smartphone
  • Visibility
  • Mobile websites
  • Smartphone apps
  • Hotels

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