Assessing the impacts of the global economic crisis and swine flu on inbound tourism demand in the United Kingdom

Stephen Page, Haiyan Song, Doris Chenguang Wu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

159 Citations (Scopus)


The recent economic crisis and swine flu pandemic have had significantly negative impacts on global tourism.Tourism in the United Kingdom has also suffered as a result of the two crises, although their actual impacts have yet to be evaluated.This study analyzes the impacts of these two phenomena on the demand for U.K.inbound tourism during the 2008Q1-2009Q2 period among visitors from the country's 14 major visitor source markets.An econometric framework is proposed to separate and estimate the impacts of swine flu and the economic crisis on U.K.tourism demand.
Original languageEnglish
Pages (from-to)142-153
Number of pages12
JournalJournal of Travel Research
Issue number2
Publication statusPublished - 1 Jan 2012


  • economic crisis
  • swine flu
  • tourism demand
  • U.K.

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management

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