Assessing the dynamics of search results in Google

B. Pan; Z. Xiang; H. Tierney; D. Desenmaier; Chun Hung Roberts Law

doi:10.1007/978-3-211-99407-8_34

Assessing the dynamics of search results in Google

B. Pan, Z. Xiang, H. Tierney, D. Desenmaier, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

Abstract

Search engine marketing requires a substantive understanding of the dynamics of the search system in the travel information search context. The goal of this study is to explore the dynamic nature of online information space through Google as well as its direct impact on the traffic of a destination website. Utilizing a computer program to track Google search results, Google Trends, and a Destination Marketing Organization’s (DMO) website traffic data, this study identified the variation in information space as reflected by different queries related to Charleston, South Carolina. The results of regression analysis indicates that the web traffic of the Charleston Convention and Visitors Bureau website was strongly correlated with search volumes for certain queries and the ranking of some queries in Google.

Original language	English
Title of host publication	Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010
Publisher	Springer
Pages	405-416
Number of pages	12
ISBN (Electronic)	9783211994078
ISBN (Print)	9783211994061
DOIs	https://doi.org/10.1007/978-3-211-99407-8_34
Publication status	Published - 2010
Event	International Conference on Information and Communication Technologies in Tourism - Duration: 1 Jan 2010 → …

Conference

Conference	International Conference on Information and Communication Technologies in Tourism
Period	1/01/10 → …

Keywords

Travel information search
Search engines
Search Engine Result Page
Ranking
Travel queries
Destinations
Search engine marketing

More information

10.1007/978-3-211-99407-8_34

Cite this

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title = "Assessing the dynamics of search results in Google",

abstract = "Search engine marketing requires a substantive understanding of the dynamics of the search system in the travel information search context. The goal of this study is to explore the dynamic nature of online information space through Google as well as its direct impact on the traffic of a destination website. Utilizing a computer program to track Google search results, Google Trends, and a Destination Marketing Organization{\textquoteright}s (DMO) website traffic data, this study identified the variation in information space as reflected by different queries related to Charleston, South Carolina. The results of regression analysis indicates that the web traffic of the Charleston Convention and Visitors Bureau website was strongly correlated with search volumes for certain queries and the ranking of some queries in Google.",

keywords = "Travel information search, Search engines, Search Engine Result Page, Ranking, Travel queries, Destinations, Search engine marketing",

author = "B. Pan and Z. Xiang and H. Tierney and D. Desenmaier and Law, {Chun Hung Roberts}",

year = "2010",

doi = "10.1007/978-3-211-99407-8_34",

language = "English",

isbn = "9783211994061",

pages = "405--416",

booktitle = "Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010",

publisher = "Springer",

note = "International Conference on Information and Communication Technologies in Tourism ; Conference date: 01-01-2010",

}

Pan, B, Xiang, Z, Tierney, H, Desenmaier, D & Law, CHR 2010, Assessing the dynamics of search results in Google. in Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010. Springer, pp. 405-416, International Conference on Information and Communication Technologies in Tourism, 1/01/10. https://doi.org/10.1007/978-3-211-99407-8_34

Assessing the dynamics of search results in Google. / Pan, B.; Xiang, Z.; Tierney, H. et al.
Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010. Springer, 2010. p. 405-416.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

TY - GEN

T1 - Assessing the dynamics of search results in Google

AU - Pan, B.

AU - Xiang, Z.

AU - Tierney, H.

AU - Desenmaier, D.

AU - Law, Chun Hung Roberts

PY - 2010

Y1 - 2010

N2 - Search engine marketing requires a substantive understanding of the dynamics of the search system in the travel information search context. The goal of this study is to explore the dynamic nature of online information space through Google as well as its direct impact on the traffic of a destination website. Utilizing a computer program to track Google search results, Google Trends, and a Destination Marketing Organization’s (DMO) website traffic data, this study identified the variation in information space as reflected by different queries related to Charleston, South Carolina. The results of regression analysis indicates that the web traffic of the Charleston Convention and Visitors Bureau website was strongly correlated with search volumes for certain queries and the ranking of some queries in Google.

AB - Search engine marketing requires a substantive understanding of the dynamics of the search system in the travel information search context. The goal of this study is to explore the dynamic nature of online information space through Google as well as its direct impact on the traffic of a destination website. Utilizing a computer program to track Google search results, Google Trends, and a Destination Marketing Organization’s (DMO) website traffic data, this study identified the variation in information space as reflected by different queries related to Charleston, South Carolina. The results of regression analysis indicates that the web traffic of the Charleston Convention and Visitors Bureau website was strongly correlated with search volumes for certain queries and the ranking of some queries in Google.

KW - Travel information search

KW - Search engines

KW - Search Engine Result Page

KW - Ranking

KW - Travel queries

KW - Destinations

KW - Search engine marketing

U2 - 10.1007/978-3-211-99407-8_34

DO - 10.1007/978-3-211-99407-8_34

M3 - Conference article published in proceeding or book

SN - 9783211994061

SP - 405

EP - 416

BT - Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010

PB - Springer

T2 - International Conference on Information and Communication Technologies in Tourism

Y2 - 1 January 2010

ER -

Assessing the dynamics of search results in Google

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