Asian dimensions of services marketing

E.P.Y. Tang, Yee Kwong Chan, S.H.C. Tai

Research output: Authored / edited book › Research book or monograph (as author) › Academic research

Original language	English
Publisher	International Business Press
ISBN (Print)	0789016907, 0789016915
Publication status	Published - 2001

Keywords

TY - BOOK

T1 - Asian dimensions of services marketing

AU - Tang, E.P.Y.

AU - Chan, Yee Kwong

AU - Tai, S.H.C.

PY - 2001

Y1 - 2001

KW - Service industries -- Asia -- Marketing

KW - Consumers -- Asia -- Attitudes

M3 - Research book or monograph (as author)

SN - 0789016907

SN - 0789016915

BT - Asian dimensions of services marketing

PB - International Business Press

ER -