Asian dimensions of services marketing

E.P.Y. Tang, Yee Kwong Chan, S.H.C. Tai

Research output: Authored / edited bookResearch book or monograph (as author)Academic research

Original languageEnglish
PublisherInternational Business Press
ISBN (Print)0789016907, 0789016915
Publication statusPublished - 2001

Keywords

  • Service industries -- Asia -- Marketing
  • Consumers -- Asia -- Attitudes

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