Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence

Inhwa Kim; Chung-Wha (Chloe) Ki; Youn-Kyung Kim

doi:10.31274/itaa.15919

Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence

Inhwa Kim, Chung-Wha (Chloe) Ki, Youn-Kyung Kim

School of Fashion and Textiles

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Original language	English
Title of host publication	ITAA Annual Conference Proceedings
DOIs	https://doi.org/10.31274/itaa.15919
Publication status	Published - Jan 2023
Event	International Textile and Apparel Association Annual (ITAA) Conference - Elevate Denver, United States Duration: 26 Oct 2022 → 29 Oct 2022

Conference

Conference	International Textile and Apparel Association Annual (ITAA) Conference
Country/Territory	United States
City	Elevate Denver
Period	26/10/22 → 29/10/22

More information

10.31274/itaa.15919

Cite this

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title = "Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs{\textquoteright} form- and behavioral-realism on consumer ambivalence",

author = "Inhwa Kim and Ki, {Chung-Wha (Chloe)} and Youn-Kyung Kim",

year = "2023",

month = jan,

doi = "10.31274/itaa.15919",

language = "English",

booktitle = "ITAA Annual Conference Proceedings",

note = "International Textile and Apparel Association Annual (ITAA) Conference ; Conference date: 26-10-2022 Through 29-10-2022",

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Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence. / Kim, Inhwa; Ki, Chung-Wha (Chloe); Kim, Youn-Kyung.
ITAA Annual Conference Proceedings. 2023.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

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AU - Kim, Youn-Kyung

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Y1 - 2023/1

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DO - 10.31274/itaa.15919

M3 - Conference article published in proceeding or book

BT - ITAA Annual Conference Proceedings

T2 - International Textile and Apparel Association Annual (ITAA) Conference

Y2 - 26 October 2022 through 29 October 2022

ER -