Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence

Inhwa Kim; Chung-Wha (Chloe) Ki; Youn-Kyung Kim

Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence

Inhwa Kim, Chung-Wha (Chloe) Ki, Youn-Kyung Kim

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Accepted/In press - Nov 2022
Event	International Textile and Apparel Association Annual (ITAA) Conference - Elevate Denver, United States Duration: 26 Oct 2022 → 29 Oct 2022

Conference

Conference	International Textile and Apparel Association Annual (ITAA) Conference
Country/Territory	United States
City	Elevate Denver
Period	26/10/22 → 29/10/22

Cite this

@conference{5ba83baf086e4a22a28a7a26a61c0d8a,

title = "Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs{\textquoteright} form- and behavioral-realism on consumer ambivalence",

author = "Inhwa Kim and Ki, {Chung-Wha (Chloe)} and Youn-Kyung Kim",

year = "2022",

month = nov,

language = "English",

note = "International Textile and Apparel Association Annual (ITAA) Conference ; Conference date: 26-10-2022 Through 29-10-2022",

}

Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence. / Kim, Inhwa; Ki, Chung-Wha (Chloe); Kim, Youn-Kyung.
2022. Paper presented at International Textile and Apparel Association Annual (ITAA) Conference, Elevate Denver, Colorado, United States.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence

AU - Kim, Inhwa

AU - Ki, Chung-Wha (Chloe)

AU - Kim, Youn-Kyung

PY - 2022/11

Y1 - 2022/11

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - International Textile and Apparel Association Annual (ITAA) Conference

Y2 - 26 October 2022 through 29 October 2022

ER -