Are Prior Smart Hotel Visiting Experience and Personal Innovativeness Critical to Future Visit Intention?

This study explores the relationship between consumer perception of smart hotel technology amenities (TA) and consumer visit intention to smart hotels. The mediating role in this relationship is examined by technology acceptance model (TAM). The study also examines whether prior smart hotel visiting experience and personal innovativeness can moderate this relationship. An online survey was carried out with 617 Chinese consumers. Empirical results of structural equation modeling and PROCESS show that prior visiting experience has a moderating effect but PI is not shown to have any moderating effect. This study offers further implications to capitalize on consumer loyalty.