Are Prior Smart Hotel Visiting Experience and Personal Innovativeness Critical to Future Visit Intention?

Huijun Yang, Hanqun Song, Catherine Cheung, Jieqi Guan

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

This study explores the relationship between consumer perception of smart hotel technology amenities (TA) and consumer visit intention to smart hotels. The mediating role in this relationship is examined by technology acceptance model (TAM). The study also examines whether prior smart hotel visiting experience and personal innovativeness can moderate this relationship. An online survey was carried out with 617 Chinese consumers. Empirical results of structural equation modeling and PROCESS show that prior visiting experience has a moderating effect but PI is not shown to have any moderating effect. This study offers further implications to capitalize on consumer loyalty.

Original languageEnglish
JournalJournal of China Tourism Research
DOIs
Publication statusAccepted/In press - 2022

Keywords

  • personal innovativeness
  • prior visiting experience
  • smart hotel
  • technology acceptance model
  • Technology amenities perception

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

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