Abstract
This study attempted to answer the following research questions: (1) Do eco-friendly attitudes affect hotel customers' environmentally friendly intentions to visit a green hotel, to spread word-of-mouth about a green hotel, and to pay more for a green hotel?; (2) If so, which facet of attitudes has the greatest impact?; (3) How do their expressed intentions differ across gender, age, education, and household income?; (4) How do such expressed intentions differ based on the existence of previous experience staying at a green hotel? A total of 422 cases were used to answer the research questions. Findings indicate that customers' green attitudes are, in general, significantly associated with their expressed intentions to visit a green hotel, to spread word-of-mouth about a green hotel, and to pay more for it. Gender differences in such intentions were found, and the intentions were affected by their previous experiences with a green hotel. However, the eco-friendly intentions did not significantly differ across age, education, and household income.
Original language | English |
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Pages (from-to) | 345-355 |
Number of pages | 11 |
Journal | International Journal of Hospitality Management |
Volume | 30 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Jun 2011 |
Keywords
- Eco-friendly attitudes
- Eco-friendly intentions
- Green hotel
- Personal characteristics
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management