Approach to Visual Strategy of Branding: Perspective from China

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

Original language	English
Title of host publication	TransVisuality: the Cultural Dimension of Visuality
Editors	Anders Michelsen, Tore Kristensen, Frauke Wiegand
Place of Publication	UK
Publisher	Liverpool University Press
Chapter	13
Pages	218-234
Number of pages	17
Volume	3
Edition	1
ISBN (Print)	9781786941589
Publication status	Published - 2019

Name	TransVisuality

Cite this

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title = "Approach to Visual Strategy of Branding: Perspective from China",

author = "Xihui Liu",

year = "2019",

language = "English",

isbn = "9781786941589",

volume = "3",

series = "TransVisuality",

publisher = "Liverpool University Press",

pages = "218--234",

editor = "Anders Michelsen and Tore Kristensen and Wiegand, \{Frauke \}",

booktitle = "TransVisuality: the Cultural Dimension of Visuality",

address = "United Kingdom",

edition = "1",

}

Approach to Visual Strategy of Branding: Perspective from China. / Liu, Xihui.
TransVisuality: the Cultural Dimension of Visuality. ed. / Anders Michelsen; Tore Kristensen; Frauke Wiegand. Vol. 3 1. ed. UK: Liverpool University Press, 2019. p. 218-234 1 (TransVisuality).

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

TY - CHAP

T1 - Approach to Visual Strategy of Branding: Perspective from China

AU - Liu, Xihui

PY - 2019

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M3 - Chapter in an edited book (as author)

SN - 9781786941589

VL - 3

T3 - TransVisuality

SP - 218

EP - 234

BT - TransVisuality: the Cultural Dimension of Visuality

A2 - Michelsen, Anders

A2 - Kristensen, Tore

A2 - Wiegand, Frauke

PB - Liverpool University Press

CY - UK

ER -