This article describes how the strategic management process can be used by a tourism organization in the planning, development and management of its tourism resources. It is argued in this article that, in order for a tourism organization to make better estimates of the future and thus make sound management decisions, the organization should formally incorporate the strategic planning process into the structure of its operations. This article presents a strategic tourism management model and describes the ways the proposed model can be applied in the management of tourism organizations.
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management