Application of value management in project briefing

Purpose – To describe a research project which seeks to establish a value management framework for project briefing to systematically identify and clarify client requirements, and represent these requirements precisely and explicitly to facilitate the design process. Design/methodology/approach – Two research instruments are used: structured questionnaire survey to validate the theoretical framework established; and experiments to test the proposed value management framework with reallife projects, supported by case studies. Findings – The primary research findings of this project are the identification of 13 variables that have an impact on the briefing process, which form the basis of the theoretical framework. It is revealed that the theoretical foundation of the research supports the use of value management to the briefing process. Further validation will be completed by conducting questionnaire survey and reallife case studies. Originality/value – This paper improves comprehension of the nature, characteristics and problems of the briefing process. It also introduces the theoretical foundation of the research project and describes the process for the development of the value management framework for project briefing.