This study was designed to apply the concept of internal environmental locus of control (INELOC) to the context of eco-friendly drone food delivery services. In particular, this study examined how four subdimensions of INELOC, namely, green consumers, activists, advocates, and recyclers, affect anticipated emotions, such as positive and negative anticipated emotions. In addition, the effects of positive and negative anticipated emotions on intention to use were proposed. A research model with 10 hypotheses was developed and tested on the basis of theoretical relationships using 324 samples collected in South Korea. Data analysis results indicated that all four subdimensions of INELOC significantly affect positive anticipated emotions. Meanwhile, only green consumers and advocates significantly affect negative anticipated emotions. Lastly, significant relationships were found between anticipated emotions and intention to use.
- Anticipated emotions
- Behavioral intention
- Drone food delivery services
- Internal environmental locus of control
ASJC Scopus subject areas
- Geography, Planning and Development
- Tourism, Leisure and Hospitality Management