Application of function deployment model in decision making for new product development

Kai Leung Yung, S. M. Ko, F. Y. Kwan, H. K. Tam, C. W. Lam, H. P. Ng, K. S. Lau

Research output: Journal article publicationJournal articleAcademic researchpeer-review

29 Citations (Scopus)


In this study, a novel model called Function Deployment Model (FDM) for decision making in new product development is introduced. To demonstrate its usefulness pragmatically, the model is applied to the design problem of development of the micro/nano injection molding machine. Based on the Quality Function Deployment (QFD) technique, this model translates the customer needs to engineering characteristics. An Analytic Hierarchy Process (AHP) is used to prioritize customer requirements while a Linear Programing (LP) optimization method is used to determine the feasible solution of the design variables within limited resources. Also, a program with a tailor-made graphical user interface (GUI) using MATLAB library and Microsoft Component Object Model (COM) technology is implemented to guide the design engineers to employ the proposed methodology for decision making.
Original languageEnglish
Pages (from-to)257-267
Number of pages11
JournalConcurrent Engineering Research and Applications
Issue number3
Publication statusPublished - 1 Sept 2006


  • Analytic hierarchy process
  • Decision making
  • Function deployment model
  • New product development
  • Quality function deployment

ASJC Scopus subject areas

  • Modelling and Simulation
  • General Engineering
  • Computer Science Applications


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