Antecedents of revisit intention

Seoho Um, Kaye Kye Sung Chon, Young Hee Ro

Research output: Journal article publicationJournal articleAcademic researchpeer-review

492 Citations (Scopus)


Revisit intention has been regarded as an extension of satisfaction rather than an initiator of revisit decisionmaking process. Some other independent variables, related to perceived quality of performance during onsite and post-purchase periods as well as the destination's distinctive nature, may contribute to revisit likelihood. This study explores antecedents of this intention based on literature reviews and examines their significance based on the results of 2000-2003 surveys of pleasure tourists in Hong Kong. Research findings reveal that perceived attractiveness, rather than overall satisfaction, is the most important indicator. Managerial and theoretical implications are also discussed.
Original languageEnglish
Pages (from-to)1141-1158
Number of pages18
JournalAnnals of Tourism Research
Issue number4
Publication statusPublished - 1 Oct 2006


  • overall satisfaction
  • perceived attractiveness
  • revisit intention

ASJC Scopus subject areas

  • Development
  • Tourism, Leisure and Hospitality Management


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