Antecedents and consequences of managerial behavior in agritourism

Kyungrok Doh, Sangwon Park, Dae Young Kim

Research output: Journal article publicationJournal articleAcademic researchpeer-review

24 Citations (Scopus)


Specifically, this paper identifies the antecedents (i.e., external environment and internal conditions) and consequences (i.e., financial and non-financial benefits) of managerial behaviors (i.e., innovation, pro-activeness, and aggressiveness) that exist when operating an agritourism business. Based on responses from the USDA census of agriculture, the results of this research reveal the heterogeneous effects of antecedents that contribute positively and negatively to managerial behavior. The varied influences of managerial behavior on different types of business performance are identified. Also, theoretical implications of the development of agritourism studies as well as managerial implications for owners, consultants, and policymakers related to the small tourism business in rural areas are provided.
Original languageEnglish
Pages (from-to)511-522
Number of pages12
JournalTourism Management
Publication statusPublished - 1 Aug 2017
Externally publishedYes


  • Agritourism
  • B&B
  • Entrepreneurship
  • Rural tourism

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management


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