TY - JOUR
T1 - Antecedents and consequences of consumers’ trust in hybrid travel websites
AU - Leung, Daniel
AU - Ma, Jing
N1 - Funding Information:
The author would like to thank the anonymous reviewers for their constructive comments on improving an early version of this paper. The author would also like to thank the support by the Editor-in-Chief and Managing Editor. This research is partly supported by a research grant funded by the Hong Kong Polytechnic University.
Publisher Copyright:
© 2020 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2020/9/18
Y1 - 2020/9/18
N2 - Since most travel websites have shifted from single-role (i.e. transaction- or review-based features) to dual-role platforms (i.e. both transaction- and review-based features), this study proposes a modified model which outlines all antecedents and consequences of customers’ trust in hybrid travel websites. Survey responses provided by 610 hybrid travel website users show consumers’ trust propensity, perceived company reputation, perceived website security, perceived website reliability, perceived reviewer credibility, and perceived review quality to be positive and significant predictors of trust in hybrid travel websites. The findings also show that trust is a linchpin in determining consumers’ intention to purchase, follow, and recommend.
AB - Since most travel websites have shifted from single-role (i.e. transaction- or review-based features) to dual-role platforms (i.e. both transaction- and review-based features), this study proposes a modified model which outlines all antecedents and consequences of customers’ trust in hybrid travel websites. Survey responses provided by 610 hybrid travel website users show consumers’ trust propensity, perceived company reputation, perceived website security, perceived website reliability, perceived reviewer credibility, and perceived review quality to be positive and significant predictors of trust in hybrid travel websites. The findings also show that trust is a linchpin in determining consumers’ intention to purchase, follow, and recommend.
KW - behavioral intentions
KW - consumer-generated content
KW - E-commerce
KW - hybrid travel websites
KW - online trust
KW - review-based features
KW - transaction-based features
KW - website trust
UR - http://www.scopus.com/inward/record.url?scp=85091259853&partnerID=8YFLogxK
U2 - 10.1080/10548408.2020.1812468
DO - 10.1080/10548408.2020.1812468
M3 - Journal article
AN - SCOPUS:85091259853
SN - 1054-8408
VL - 37
SP - 756
EP - 772
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
IS - 6
ER -