Anatomy of successful tourism shopping districts

Robert Douglas McKercher

Research output: Journal article publicationJournal articleAcademic researchpeer-review


The purpose of this paper is to analyse the factors that make tourist shopping districts successful.

In total, 12 sets of face-to-face interviews were conducted in 7 cities on 4 continents in September and October, 2019. In total, 21 individuals participated in the interviews. Interviews were conducted in Bangkok Thailand, Singapore, Melbourne and Brisbane Australia, Ottawa Canada, New York USA (three sets of interviews) and London England (four sets of interviews).

The literature focusses on operational issues, while respondents highlighted higher order issues relating primarily to organisational structure, governance and funding.

Research limitations/implications
The study focusses primarily on English speaking jurisdictions, with the exception of Bangkok. As such, the results may not be generalisable to non-English speaking economies.

Practical implications
Insights into factors influencing the success of tourism retail shopping districts are highlighted, especially the role of governance and creativity.

Social implications
The paper indicates that local stakeholders also play a key role in the success of such districts.

This is the first comprehensive, global study of the factors that make tourism shopping districts successful.
Original languageEnglish
Pages (from-to)831-846
JournalInternational Journal of Tourism Cities
Issue number4
Publication statusPublished - 26 Jun 2020


  • Business development districts
  • Retail tourism
  • Tourist shopping districts

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