Analyzing the usability of travel web sites in Hainan, China: The perspectives of e-buyers and e-lookers

Chun Hung Roberts Law, Yuk Yim Cheung, Tao Hu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

3 Citations (Scopus)


Purpose: This study sets out to investigate the perceptions of e-buyers and e-lookers in Hainan, China on usability performance of China-based travel web sites, an emerging sector of the tourism industry in China. Design/methodology/approach: Data collection was conducted in Hainan, a province in Southern China, in December 2007. A structured questionnaire was used to collect the views of users on different usability dimensions and attributes on China-based travel web sites. Findings: Empirical findings indicated that respondents who only viewed China-based travel web sites had an average usability performance. More importantly, there was no significant difference between e-buyers and e-lookers. Research limitations/implications: The major limitations of the study are the non-random selection of respondents and that the respondents were from one province in China. Originality/value: With the views of 489 respondents, research findings should provide an overview for tourism practitioners to allocate their limited resources on e-business development appropriately.
Original languageEnglish
Pages (from-to)619-626
Number of pages8
JournalInternational Journal of Contemporary Hospitality Management
Issue number5
Publication statusPublished - 10 Jul 2009


  • China
  • Performance management
  • Travel

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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