Analyzing hotel star ratings on third-party distribution websites

Basak Denizci Guillet, Chun Hung Roberts Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review

53 Citations (Scopus)


Purpose: This paper aims to examine hotel star ratings on selected third-party distribution websites, taking Hong Kong hotels as the sample. Design/methodology/approach: Star rating information from 11 online distribution websites was retrieved and analyzed for all hotels in Hong Kong. Findings: About 60 percent of the hotels were found on at least six of the selected distribution channels, and only 24 percent of the hotels have consistent star rating across different distribution channels. Results of data analysis indicated that consistent star rating becomes more difficult to maintain as the number of distribution channels used increases. Research limitations/implications: Findings of the study are limited to the selected hotels and electronic distribution channels. Still, the online distribution channels represent some of the most widely used electronic distribution channels. Practical implications: Findings of this research will be of use to hotel managers and guests for better understanding the standard, in terms of star ratings, of hotels. Originality/value: Despite the importance of hotel star ratings on consumers and the hotel industry, prior studies in the existing hospitality literature rarely examined the difference of hotel stars. This novel study should, thus, make a meaningful contribution to knowledge development.
Original languageEnglish
Pages (from-to)797-813
Number of pages17
JournalInternational Journal of Contemporary Hospitality Management
Issue number6
Publication statusPublished - 27 Aug 2010


  • Distribution channels and markets
  • Hong Kong
  • Hotels

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


Dive into the research topics of 'Analyzing hotel star ratings on third-party distribution websites'. Together they form a unique fingerprint.

Cite this