Abstract
The technique of Data Envelopment Analysis (DEA) is used to measure returns to scale and total factor productivity in e-commerce. The results show that e-commerce firms achieve productivity growth but suffer from input congestion. Congestion weakens profitability and leads to negative returns of inputs to outputs. This finding offers a new insight to explain the determinants of profit change. This research enriches production theory of internet companies, and helps managers strengthen their profitability by measuring the existence of congestion and eliminating input congestion resources.
| Original language | English |
|---|---|
| Pages (from-to) | 35-49 |
| Number of pages | 15 |
| Journal | Socio-Economic Planning Sciences |
| Volume | 57 |
| DOIs | |
| Publication status | Published - 1 Mar 2017 |
Keywords
- Congestion
- Data envelopment analysis
- E-commerce
- Efficiency
- Total factor productivity
ASJC Scopus subject areas
- Geography, Planning and Development
- Economics and Econometrics
- Strategy and Management
- Statistics, Probability and Uncertainty
- Management Science and Operations Research