Analysis of the determinants of consumers' m-commerce usage activities

Tung Sun Chan, Alain Yee Loong Chong

Research output: Journal article publicationJournal articleAcademic researchpeer-review

55 Citations (Scopus)

Abstract

Purpose - The purpose of this paper is to examine the factors examining the determinants of users' mobile commerce (m-commerce) usage activities. Design/methodology/approach - Data were collected from 402 users in Malaysia, and structural equation modelling analysis was employed to test the research model. Findings - The results showed that different demographic, motivation and security perceptions variables have different relationships with the types of m-commerce usage activities. Practical implications - The results from this study will be useful for m-commerce companies in formulating appropriate marketing strategies, as well as developing appropriate applications that will attract more consumers. Originality/value - Although past literatures have focused on technological aspects of m-commerce, few studies have examined the applications and strategies of m-commerce. Furthermore, most studies on m-commerce adoptions have focused on the relationships between technology adoption factors and behavioural intentions of users. There are few studies which have investigated the actual m-commerce usage activities of users.
Original languageEnglish
Article number17092388
Pages (from-to)443-461
Number of pages19
JournalOnline Information Review
Volume37
Issue number3
DOIs
Publication statusPublished - 23 Jul 2013

Keywords

  • Demographic profiles
  • Electronic commerce
  • Extrinsic motivation
  • Intrinsic motivation
  • Malaysia
  • Mobile commerce
  • Mobile communication systems
  • Security
  • Usage
  • Usage activities

ASJC Scopus subject areas

  • Information Systems
  • Computer Science Applications
  • Library and Information Sciences

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