Analysis of mobile commerce market in Hong Kong

Chi Hong Leung, Yuen Yan Chan, Candy Suk Ching Chan

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

13 Citations (Scopus)

Abstract

Hong Kong is one of the cities with the highest penetration rate of mobile devices in the world. There is the potential for Hong Kong to be a leader of mobile commerce. Recently, the six local mobile network operators stimulated usage of SMS to promote mobile Internet markets. In addition, the Hongkong Post launched the mobile digital certificates for community-wide adoption of mobile commerce. However, the customers are not buying what might be expected, and mobile commerce is a relatively new concept to most of Hong Kong people. The initial consumers are fundamentally committed to new technology and like getting their hands on the latest innovations. They should be the major market segment in this early phase of development. Hong Kong is an international financial center, and the premier gateway for trade and investment moving into and out of China. This offers an opportunity that the information and news provides a valuable market to mobile commerce. This paper will discuss these factors and analyze the mobile commerce market in Hong Kong.
Original languageEnglish
Title of host publicationProceedings of the 5th International Conference on Electronic Commerce, ICEC '03
Pages408-412
Number of pages5
Volume50
DOIs
Publication statusPublished - 1 Dec 2003
Externally publishedYes
Event5th International Conference on Electronic Commerce, ICEC '03 - Pittsburgh, PA, United States
Duration: 30 Sep 20033 Oct 2003

Conference

Conference5th International Conference on Electronic Commerce, ICEC '03
Country/TerritoryUnited States
CityPittsburgh, PA
Period30/09/033/10/03

Keywords

  • communication standard
  • information market
  • marketing analysis
  • mobile commerce
  • mobile e-cert
  • mobile network operator

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Networks and Communications
  • Computer Vision and Pattern Recognition
  • Software

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