Analysing the effect of value in online communities on satisfaction in online socialisation and knowledge-sharing intentions of eco-tourist

Sudipta Kiran Sarkar, Norman Au, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review


This study, which is based on social exchange theory (SET), focuses on the capacities of social mediato provide such means by examining the effect of value in online communities (VOC) in social mediaplatforms on satisfying ecotourists' online socialisation and knowledge sharing. Based on the dataobtained from 543 ecotourists and analysed by structural equation modelling (SEM), the results of thisstudy confirmed that VOC, which embeds the SET factors of cooperation, reputation, trust and altruism,significantly influenced ecotourists' satisfaction in socialisation and knowledge-sharing intentions throughsocial media. Furthermore, VOC served as a higher-/second-order factor reflected by the indicators ofcooperation, reputation, trust and altruism. Finally, ecotourists' satisfaction in socialisation exerted asignificant mediating effect between VOC and knowledge sharing.
Original languageEnglish
Title of host publicationManagerial Strategies and Solutions for Business Success in Asia
PublisherIGI Global
Number of pages26
ISBN (Electronic)9781522518877
ISBN (Print)152251886X, 9781522518860
Publication statusPublished - 22 Nov 2016

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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