This study, which is based on social exchange theory (SET), focuses on the capacities of social mediato provide such means by examining the effect of value in online communities (VOC) in social mediaplatforms on satisfying ecotourists' online socialisation and knowledge sharing. Based on the dataobtained from 543 ecotourists and analysed by structural equation modelling (SEM), the results of thisstudy confirmed that VOC, which embeds the SET factors of cooperation, reputation, trust and altruism,significantly influenced ecotourists' satisfaction in socialisation and knowledge-sharing intentions throughsocial media. Furthermore, VOC served as a higher-/second-order factor reflected by the indicators ofcooperation, reputation, trust and altruism. Finally, ecotourists' satisfaction in socialisation exerted asignificant mediating effect between VOC and knowledge sharing.
|Title of host publication||Managerial Strategies and Solutions for Business Success in Asia|
|Number of pages||26|
|ISBN (Print)||152251886X, 9781522518860|
|Publication status||Published - 22 Nov 2016|
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)