Online hotel bookings have recently become popular in both direct and indirect distribution channels. Although prior studies have stated that attempting to find the lowest price is a major factor for customers in choosing a website for booking, the existing literature contains virtually no articles that examine the terms and conditions (T & C) offered on online reservation channels. The study reported herein investigated the importance of the room rates and T & C on six major websites for the 97 hotels on the member list of the Hong Kong Hotels Association (HKHA). The findings of this study are expected to provide a better understanding of the T & C for online bookers of hotels via different online distribution channels.
- Online bookings
- Room rates
- Terms and conditions
ASJC Scopus subject areas
- Geography, Planning and Development
- Tourism, Leisure and Hospitality Management