Analysing room rates and terms and conditions for the online booking of hotel rooms

Chun Hung Roberts Law, Rachel Wong

Research output: Journal article publicationJournal articleAcademic researchpeer-review

21 Citations (Scopus)

Abstract

Online hotel bookings have recently become popular in both direct and indirect distribution channels. Although prior studies have stated that attempting to find the lowest price is a major factor for customers in choosing a website for booking, the existing literature contains virtually no articles that examine the terms and conditions (T & C) offered on online reservation channels. The study reported herein investigated the importance of the room rates and T & C on six major websites for the 97 hotels on the member list of the Hong Kong Hotels Association (HKHA). The findings of this study are expected to provide a better understanding of the T & C for online bookers of hotels via different online distribution channels.
Original languageEnglish
Pages (from-to)43-56
Number of pages14
JournalAsia Pacific Journal of Tourism Research
Volume15
Issue number1
DOIs
Publication statusPublished - 1 Mar 2010

Keywords

  • Online bookings
  • Room rates
  • Terms and conditions

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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