Analysing ecotourists’ satisfaction in socialisation and knowledge sharing intentions via social media

S.K. Sarkar; Norman Au; Chun Hung Roberts Law

doi:10.1007/978-3-319-03973-2_23

Analysing ecotourists’ satisfaction in socialisation and knowledge sharing intentions via social media

S.K. Sarkar, Norman Au, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

45 Citations (Scopus)

Abstract

Socialisation and knowledge sharing are considered vital for ecotourists in their satisfaction of ecotourism experiences. This study examines satisfaction in socialisation leading to knowledge sharing activities for ecotourists using social media. The study uses the social exchange theory and the theory of reasoned action to examine the factors of cooperation and reputation that lead to satisfaction in socialisation via social media and intention to contribute knowledge. Based on the multiple regression analysis results, the study confirms that cooperation and reputation leads to ecotourists’ satisfaction in socialisation via social media which in turn leads to intention of ecotourists to contribute knowledge.

Original language	English
Title of host publication	Information and Communication Technologies in Tourism 2014 : Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
Publisher	Springer
Pages	313-326
Number of pages	14
ISBN (Print)	3319039725, 3319039733, 9783319039725, 9783319039732
DOIs	https://doi.org/10.1007/978-3-319-03973-2_23
Publication status	Published - 2013
Event	International Conference on Information and Communication Technologies in Tourism - Duration: 1 Jan 2013 → …

Conference

Conference	International Conference on Information and Communication Technologies in Tourism
Period	1/01/13 → …

Keywords

Satisfaction
Socialisation
Knowledge sharing
Ecotourists
Social media

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

More information

10.1007/978-3-319-03973-2_23

Cite this

Sarkar, S. K., Au, N., & Law, C. H. R. (2013). Analysing ecotourists’ satisfaction in socialisation and knowledge sharing intentions via social media. In Information and Communication Technologies in Tourism 2014 : Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014 (pp. 313-326). Springer. https://doi.org/10.1007/978-3-319-03973-2_23

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abstract = "Socialisation and knowledge sharing are considered vital for ecotourists in their satisfaction of ecotourism experiences. This study examines satisfaction in socialisation leading to knowledge sharing activities for ecotourists using social media. The study uses the social exchange theory and the theory of reasoned action to examine the factors of cooperation and reputation that lead to satisfaction in socialisation via social media and intention to contribute knowledge. Based on the multiple regression analysis results, the study confirms that cooperation and reputation leads to ecotourists{\textquoteright} satisfaction in socialisation via social media which in turn leads to intention of ecotourists to contribute knowledge.",

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Sarkar, SK, Au, N & Law, CHR 2013, Analysing ecotourists’ satisfaction in socialisation and knowledge sharing intentions via social media. in Information and Communication Technologies in Tourism 2014 : Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014. Springer, pp. 313-326, International Conference on Information and Communication Technologies in Tourism, 1/01/13. https://doi.org/10.1007/978-3-319-03973-2_23

Analysing ecotourists’ satisfaction in socialisation and knowledge sharing intentions via social media. / Sarkar, S.K.; Au, Norman; Law, Chun Hung Roberts.
Information and Communication Technologies in Tourism 2014 : Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014. Springer, 2013. p. 313-326.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

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AB - Socialisation and knowledge sharing are considered vital for ecotourists in their satisfaction of ecotourism experiences. This study examines satisfaction in socialisation leading to knowledge sharing activities for ecotourists using social media. The study uses the social exchange theory and the theory of reasoned action to examine the factors of cooperation and reputation that lead to satisfaction in socialisation via social media and intention to contribute knowledge. Based on the multiple regression analysis results, the study confirms that cooperation and reputation leads to ecotourists’ satisfaction in socialisation via social media which in turn leads to intention of ecotourists to contribute knowledge.

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KW - Socialisation

KW - Knowledge sharing

KW - Ecotourists

KW - Social media

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DO - 10.1007/978-3-319-03973-2_23

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Analysing ecotourists’ satisfaction in socialisation and knowledge sharing intentions via social media

Abstract

Conference

Keywords

UN SDGs

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