An updated review of tourism-related experimental design articles

Sunny Sun, Rob Law, Mu Zhang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

10 Citations (Scopus)


Tourism studies cover a wide range of topics, such as the heavily investigated marketing and service quality. Nevertheless, tourism-related experimental articles are lacking to a certain extent. Thus, this study examines 91 tourism-related experimental articles to determine the development trend over the past decade and provide insightful future research directions. Content analysis and a series of statistical tests are adopted to comprehensively understand the topics, methods, and types of experiments applied. Major findings reveal that the number of tourism-related experimental articles peaked in 2015 and has continued its trend until July 2019. Implications are further discussed.

Original languageEnglish
JournalAsia Pacific Journal of Tourism Research
Publication statusAccepted/In press - 1 Jan 2019


  • content analysis
  • Experimental design
  • statistical tests
  • tourism
  • updated literature review

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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