An optimization model for determining optimal levels of engineering characteristics in QFD under multi-segment market

Xinggang Luo, Chun Kit Kwong, Jiafu Tang, Bin Gao

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review


An optimization model for a multi-segment market based on quality function deployment is established to maximize customers' overall customer satisfaction. The weights of importance of market segments and development costs in the model are expressed as triangular fuzzy numbers in order to describe the imprecision caused by human subjective judgment. The solving approach for the fuzzy optimization model is suggested. A case study is given to illustrate the feasibility of the proposed method.
Original languageEnglish
Title of host publicationProceedings of the 2011 Chinese Control and Decision Conference, CCDC 2011
Number of pages5
Publication statusPublished - 5 Sep 2011
Event2011 Chinese Control and Decision Conference, CCDC 2011 - Mianyang, China
Duration: 23 May 201125 May 2011


Conference2011 Chinese Control and Decision Conference, CCDC 2011


  • customer requirements
  • engineering characteristics
  • fuzzy optimization
  • new product development
  • quality function deployment

ASJC Scopus subject areas

  • Information Systems and Management
  • Control and Systems Engineering

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