An investigation of the moderating effects of current job position level and hotel work experience between technology readiness and technology acceptance

Sunny Sun, Patrick C. Lee, Rob Law, Sunghyup Sean Hyun

Research output: Journal article publicationJournal articleAcademic researchpeer-review

3 Citations (Scopus)

Abstract

Rapid technology development has greatly changed the hotel structure in operation or customer relationship management. Most previous studies simply employed either the technology readiness index (TRI) or considered the technology acceptance model (TAM) to predict consumer behavior from the perceptions of consumers. Nonetheless, only limited studies, if ever any, integrated technology readiness (TR) into technology acceptance model in hospitality. Hence, to bridge the aforementioned research gap, the purpose of the present study is to advance and modify TAM by proposing a new research framework which integrates TR into TAM. Online questionnaire survey was conducted with hotel employees through a well-known survey company Qualtrics. Data were then analyzed by structural equation modelling. Findings indicate the direct relationship between technology readiness (TR) and technology acceptance (TA), and reveal the moderating effects of current job position level and hotel work experience on the proposed research framework. Implications are further discussed.

Original languageEnglish
Article number102633
JournalInternational Journal of Hospitality Management
Volume90
DOIs
Publication statusPublished - Sep 2020

Keywords

  • Current job position level
  • Hotel employees
  • Hotel work experience
  • Technology acceptance
  • Technology readiness

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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