The investigation was carried out to study clothing deprivation (dissatisfaction) among Hong Kong young adults. A questionnaire survey was conducted with 309 university students in several universities. Francis' (1990) clothing deprivation measure was employed to measure the perceived clothing deprivation. Questions about the financial situation of the subjects and the effect of the Asian financial crisis were asked. Factor analysis with varimax rotation generated five factors for clothing deprivation including perceived need for new clothes, ability to buy and subjective feeling, fashion, appropriateness and peer effect among subjects aged 18 to 24. Descriptive results showed that most of the subjects were not suffering from the Asian financial crisis but that it did affect the consumption of clothes for psychological reasons.
ASJC Scopus subject areas
- Materials Science (miscellaneous)
- Agricultural and Biological Sciences(all)
- Polymers and Plastics
- Industrial and Manufacturing Engineering