An investigation into the procedures involved in creating the hampyeong butterfly festival as an ecotourism resource, successful factors, and evaluation

Youngmi Kim, Seong Seop Kim, Jerome Agrusa

Research output: Journal article publicationJournal articleAcademic researchpeer-review

10 Citations (Scopus)


The purpose of this study is to evaluate the factors that made the Hampyeong Butterfly Festival a success and to identify its impacts on the host community. Hitherto, most studies have focused on a festival's economic impact or the level of visitor satisfaction, which was mainly regarded as the overall satisfaction of festival participants. However, this study examines the festival's operational procedures to clarify the successful factors. In addition, this study indicates some problems the festival has experienced, as well as offering solutions through assessing the economic, socio-cultural and environmental impacts.
Original languageEnglish
Pages (from-to)357-377
Number of pages21
JournalAsia Pacific Journal of Tourism Research
Issue number4
Publication statusPublished - 3 Nov 2008
Externally publishedYes


  • Butterfly Festival
  • Economic
  • Environmental
  • Hampyeong
  • Impacts
  • Socio-cultural

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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