Abstract
A platform-based product development with mixed market-modular strategy can maintain product differentiation and help trade-off the cost and price premium drawing capability. This paper formulates a multi-objective problem to select a product family and design its supply chain and uses an Interactive Particle Swarm Optimisation (IPSO) approach. A case study for a wiring harness supplier of an Automated Guided Vehicle (AGV) manufacturer is considered and IPSO is implemented to solve it. The results establish that the platform-based product development serves the purpose of maintaining market diversity with near optimal cost and profits; more explorative insights are concern of future research.
| Original language | English |
|---|---|
| Pages (from-to) | 168-186 |
| Number of pages | 19 |
| Journal | International Journal of Computer Applications in Technology |
| Volume | 31 |
| Issue number | 3-4 |
| DOIs | |
| Publication status | Published - 1 May 2008 |
| Externally published | Yes |
Keywords
- Modules
- Platform-based product development
- Process flexibility
- Product family
- Supply chain
ASJC Scopus subject areas
- Software
- Information Systems
- Computer Science Applications
- Computer Networks and Communications
- Industrial and Manufacturing Engineering
- Electrical and Electronic Engineering