Abstract
Partial least squares path modeling (PLS-PM) and generalized structured component analysis (GSCA) are two key estimators derived from a full-fledged composite-based structural equation modeling (SEM). The analyses of PLS-PM and GSCA have been recently extended to mimic factor-based SEM, and the extended approaches are called PLSC and GSCAM, respectively. Simulation studies have confirmed that the relative performance of PLS-PM is comparable with that of GSCA. Similarly, GSCAM, PLSC, and the traditional factor-based SEM perform equally well in parameter recovery. Although composite-based SEM perfectly fits into the current research landscape that focuses on a prediction-oriented approach, empirical research in the hospitality context that uses PLS-PM, GSCA, PLSC, and GSCAM estimators is extremely rare. To encourage hospitality researchers to adopt these methodologies, we demonstrate an illustrative example using PLS-PM, GSCA, PLSC, and GSCAM based on the confirmatory composite analysis (CCA) procedure. Measurement and structural invariances, applications of model fit, PLSpredict, and importance-performance map analysis are incorporated into our example. Finally, practical management in the hospitality field based on this methodology is discussed.
Original language | English |
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Pages (from-to) | 139-156 |
Number of pages | 18 |
Journal | Cornell Hospitality Quarterly |
Volume | 62 |
Issue number | 1 |
DOIs | |
Publication status | Published - Feb 2021 |
Keywords
- composite-based structural equation modeling (SEM)
- confirmatory composite analysis (CCA)
- consistent partial least squares (PLS)
- generalized structured component analysis (GSCA)
- invariance analysis
- partial least squares path modeling (PLS-PM)
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management