An Importance-Performance Analysis of Low Cost Carriers in Asia

Sylvester Yeung, Kee Fu Tsang, Zandy Lee

Research output: Journal article publicationJournal articleAcademic researchpeer-review

12 Citations (Scopus)


This article investigates the degree of importance and performance of 11 attributes of short- and long-haul low-cost carriers (LCCs) in Asia. Results find that airfare and perception of safety are considered as the most valued attribute for short-haul LCCs and long-haul LCCs, respectively. The importance-performance analysis also reveals that LCCs should "keep up the good work" in areas such as timetable schedules, perception of safety, airfare, and punctuality. It is also found that more efforts should be devoted in rectifying the misconception of low-cost, low quality and reinforcing an image of low-cost, high quality.
Original languageEnglish
Pages (from-to)173-194
Number of pages22
JournalInternational Journal of Hospitality and Tourism Administration
Issue number3
Publication statusPublished - 1 Jul 2012


  • Asia
  • importance
  • long-haul
  • low-cost carriers
  • performance
  • short-haul

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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