An exploratory study on the interaction between luxury brands and customers in service encounters

Research output: Journal article publication › Journal article › Academic research › peer-review

Keywords

@article{3c276ba937474d45943aa0f535b50bf5,

title = "An exploratory study on the interaction between luxury brands and customers in service encounters",

keywords = "luxury brand, Service encounter, digitalization, social exchange",

author = "Cho, \{Min Jung\} and Eunju Ko",

year = "2022",

month = nov,

day = "30",

doi = "10.12940/jfb.2022.26.5.49",

language = "Korean",

volume = "26",

journal = "Journal of Fashion Business",

issn = "1229-3350",

number = "5",

}

TY - JOUR

T1 - An exploratory study on the interaction between luxury brands and customers in service encounters

AU - Cho, Min Jung

AU - Ko, Eunju

PY - 2022/11/30

Y1 - 2022/11/30

KW - luxury brand

KW - Service encounter

KW - digitalization

KW - social exchange

U2 - 10.12940/jfb.2022.26.5.49

DO - 10.12940/jfb.2022.26.5.49

M3 - Journal article

SN - 1229-3350

VL - 26

JO - Journal of Fashion Business

JF - Journal of Fashion Business

IS - 5

ER -