An exploratory study on expert system's applications in fashion mass customization

Na Liu, Tsan Ming Choi, Marcus Chun Wah Yuen, Man Ching Frankie Ng

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

3 Citations (Scopus)


Nowadays, fashion retailing business has become increasingly competitive. Some companies provide Mass Customization (MC) program to attract their customers and enhance sales and hence revenue. Since the customers do not have the professional knowledge on "mix-and-match" and "fashion coordination", most of the MC products cannot be the same as they desired, this may lead to dissatisfied customers and a large amount of returned products. In light of this, this paper proposes an MC expert system to offer the customers recommendations during the MC process. This proposed expert system can enhance customer satisfaction and also reduce the quantity of returned products.
Original languageEnglish
Title of host publicationProceedings of the 2009 International Conference on Machine Learning and Cybernetics
Number of pages5
Publication statusPublished - 10 Nov 2009
Event2009 International Conference on Machine Learning and Cybernetics - Baoding, China
Duration: 12 Jul 200915 Jul 2009


Conference2009 International Conference on Machine Learning and Cybernetics


  • Expert system
  • Fashion
  • Mass customization

ASJC Scopus subject areas

  • Artificial Intelligence
  • Computer Vision and Pattern Recognition
  • Software
  • Control and Systems Engineering

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