An exploratory study on expert system's applications in fashion mass customization

Na Liu; Tsan Ming Choi; Marcus Chun Wah Yuen; Man Ching Frankie Ng

doi:10.1109/ICMLC.2009.5212789

An exploratory study on expert system's applications in fashion mass customization

Na Liu, Tsan Ming Choi, Marcus Chun Wah Yuen, Man Ching Frankie Ng

The Hong Kong Polytechnic University

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

3 Citations (Scopus)

Abstract

Nowadays, fashion retailing business has become increasingly competitive. Some companies provide Mass Customization (MC) program to attract their customers and enhance sales and hence revenue. Since the customers do not have the professional knowledge on "mix-and-match" and "fashion coordination", most of the MC products cannot be the same as they desired, this may lead to dissatisfied customers and a large amount of returned products. In light of this, this paper proposes an MC expert system to offer the customers recommendations during the MC process. This proposed expert system can enhance customer satisfaction and also reduce the quantity of returned products.

Original language	English
Title of host publication	Proceedings of the 2009 International Conference on Machine Learning and Cybernetics
Pages	3606-3610
Number of pages	5
Volume	6
DOIs	https://doi.org/10.1109/ICMLC.2009.5212789
Publication status	Published - 10 Nov 2009
Event	2009 International Conference on Machine Learning and Cybernetics - Baoding, China Duration: 12 Jul 2009 → 15 Jul 2009

Conference

Conference	2009 International Conference on Machine Learning and Cybernetics
Country/Territory	China
City	Baoding
Period	12/07/09 → 15/07/09

Keywords

Expert system
Fashion
Mass customization

ASJC Scopus subject areas

Artificial Intelligence
Computer Vision and Pattern Recognition
Software
Control and Systems Engineering

More information

10.1109/ICMLC.2009.5212789

Cite this

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title = "An exploratory study on expert system's applications in fashion mass customization",

abstract = "Nowadays, fashion retailing business has become increasingly competitive. Some companies provide Mass Customization (MC) program to attract their customers and enhance sales and hence revenue. Since the customers do not have the professional knowledge on {"}mix-and-match{"} and {"}fashion coordination{"}, most of the MC products cannot be the same as they desired, this may lead to dissatisfied customers and a large amount of returned products. In light of this, this paper proposes an MC expert system to offer the customers recommendations during the MC process. This proposed expert system can enhance customer satisfaction and also reduce the quantity of returned products.",

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Liu, N, Choi, TM, Yuen, MCW & Ng, MCF 2009, An exploratory study on expert system's applications in fashion mass customization. in Proceedings of the 2009 International Conference on Machine Learning and Cybernetics. vol. 6, 5212789, pp. 3606-3610, 2009 International Conference on Machine Learning and Cybernetics, Baoding, China, 12/07/09. https://doi.org/10.1109/ICMLC.2009.5212789

An exploratory study on expert system's applications in fashion mass customization. / Liu, Na; Choi, Tsan Ming; Yuen, Marcus Chun Wah et al.
Proceedings of the 2009 International Conference on Machine Learning and Cybernetics. Vol. 6 2009. p. 3606-3610 5212789.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

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AB - Nowadays, fashion retailing business has become increasingly competitive. Some companies provide Mass Customization (MC) program to attract their customers and enhance sales and hence revenue. Since the customers do not have the professional knowledge on "mix-and-match" and "fashion coordination", most of the MC products cannot be the same as they desired, this may lead to dissatisfied customers and a large amount of returned products. In light of this, this paper proposes an MC expert system to offer the customers recommendations during the MC process. This proposed expert system can enhance customer satisfaction and also reduce the quantity of returned products.

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An exploratory study on expert system's applications in fashion mass customization

Abstract

Conference

Keywords

ASJC Scopus subject areas

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