@article{d26585b500c747f5a679c64b4d5425d7,
title = "An exploratory study of the relationship between customer-based casino brand equity and firm performance",
keywords = "Casino, Customer-based brand equity (CBBE), Firm performance, Macau",
author = "Tsai, \{Ming Chih\} and Cheung, \{Yuk Yim\} and Lo, \{Sau Yee Ada\}",
year = "2010",
month = dec,
day = "1",
doi = "10.1016/j.ijhm.2009.08.001",
language = "English",
volume = "29",
pages = "754--757",
journal = "International Journal of Hospitality Management",
issn = "0278-4319",
publisher = "Elsevier Ltd",
number = "4",
}