An exploratory study of the relationship between customer-based casino brand equity and firm performance

Research output: Journal article publicationJournal articleAcademic researchpeer-review

28 Citations (Scopus)
Original languageEnglish
Pages (from-to)754-757
Number of pages4
JournalInternational Journal of Hospitality Management
Volume29
Issue number4
DOIs
Publication statusPublished - 1 Dec 2010

Keywords

  • Casino
  • Customer-based brand equity (CBBE)
  • Firm performance
  • Macau

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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