An exploratory study of movie-induced tourism: A case of the movie The Sound of Music and its locations in Salzburg, Austria

Holly Hyunjung Im, Kaye Kye Sung Chon

Research output: Journal article publicationJournal articleAcademic researchpeer-review

38 Citations (Scopus)


Although it has been acknowledged that movies can induce people to travel to the sites where the movies were filmed, there is still little research related to behavioral characteristics of tourists who actually visit different movie sites. The purpose of this study was to explore a relationship between a movie and its effect on the local tourism where the movie was filmed. In this study, specifically, the movie The Sound of Music was chosen to examine the role that the movie played in attracting people to Salzburg, Austria that was used as a backdrop for the movie. The results of the survey have supported the phenomenon of movie-induced tourism by showing that the movie The Sound of Music influenced visitors in selecting the film locations as their travel destination.
Original languageEnglish
Pages (from-to)229-238
Number of pages10
JournalJournal of Travel and Tourism Marketing
Issue number2-3
Publication statusPublished - 1 Dec 2008


  • Movie-induced tourism
  • The Sound of Music
  • Travel decisions

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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