Abstract
This study examines the dimensions of convention and exhibition (C&E) center selection attributes from the perspective of exhibition organizers, who have the authority to decide on an exhibition venue. The combined qualitative and quantitative method generates 33 items within a 9-factor (F) structure, including five center-specific and four destination-specific factors: (F1) quality of C&E center staff members and service contractors; (F2) extra-exhibition opportunities; (F3) image of C&E center; (F4) industrial environment of C&E center site; (F5) center facilities; (F6) center accessibility; (F7) C&E center site environment; (F8) exhibition hall cost; and (F9) hotel accommodation. The results of this study enhance the insights of concerned C&E center management and stakeholders with regard to which factors should be considered when conducting a feasibility study before constructing a center, and wih regard to determining effective ways to manage an operating center that aims to focus on hosting exhibitions.
Original language | English |
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Pages (from-to) | 1001-1017 |
Number of pages | 17 |
Journal | Journal of Travel and Tourism Marketing |
Volume | 34 |
Issue number | 8 |
DOIs | |
Publication status | Published - 13 Oct 2017 |
Keywords
- center-specific factors
- Convention and exhibition center
- destination-specific factors
- exhibition
- exhibition organizers
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Marketing