Abstract
A questionnaire survey was performed, and 298 samples were collected from the users of three economy hotel websites (7 days, Home Inns, and Hanting Hotel) in Guangzhou, China. Results of a detailed data analysis demonstrate the influence of the four dimensions of economy hotel website quality (usability, ease of use, entertainment, and complementarity) on eTrust and online booking intentions. Specifically, (1) the usability, entertainment, and complementarity of economy hotel websites significantly positively affected eTrust; on the contrary, the influence of ease of use on eTrust was insignificant; (2) complementarity showed a more positive influence than the three other attributes on online booking intentions; and (3) eTrust significantly positively influenced online booking intentions. These findings contribute to economy hotel online marketing in China by bridging the gap between the exploration of hotel website quality and its influence on online booking intentions.
| Original language | English |
|---|---|
| Pages (from-to) | 1-10 |
| Number of pages | 10 |
| Journal | International Journal of Hospitality Management |
| Volume | 63 |
| DOIs | |
| Publication status | Published - 1 May 2017 |
Keywords
- Economy hotel
- eTrust
- Online booking intentions
- Website quality
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management