| Original language | English |
|---|---|
| Pages (from-to) | 321-329 |
| Journal | Asian Journal of Empirical Research |
| Volume | 8 |
| Issue number | 9 |
| Publication status | Published - 2018 |
An empirical study on reverse psychology applied in advertising messages
Winslet Ting Yan Chan, Chi Hong Leung
Research output: Journal article publication › Journal article › Academic research › peer-review